Amazon FBA vs FBM | Which Fulfillment Model Wins?

Understanding FBA

Amazon handles storage, shipping, customer support, and returns.

Understanding FBM

Sellers manage inventory and order fulfillment independently.

Pros and Cons

FBA

• Prime eligibility
• Faster shipping
• Higher storage fees

FBM

• More control
• Lower storage costs
• Operational complexity

Conclusion

The ideal model depends on product size, margins, and operational capabilities.